Leadership and organisation matter
In a new survey, executives say senior-leader involvement and the right organisational structure are critical factors in how successful a company’s analytics efforts are, even more important than its technical capabilities or tools.
The global survey completed by McKinsey & Company reveals that executive respondents say their organisations pursue data and analytics activities for a range of reasons, most often to build competitive advantage or improve the customer experience. They also shared that senior-leader involvement and the right organisational structure are critical factors in how successful a company’s analytics efforts are, even more important than its technical capabilities or tools. Whatever the motivation, companies have found mixed success:
86 percent of executives say their organisations have been at best only somewhat effective at meeting the primary objective of their data and analytics programs, including more than one-quarter who say they’ve been ineffective.
Read the full article and survey results below:
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